Diary of A Brown Bag Kid

"Dear Diary, Day 125: Peanut butter and jelly sandwich. Crackers. A lukewarm apple. Soggy cheese stick. Again. I can't even get the strange kid at the next table over to trade soggy cheese with me anymore. Lunch is terrible."

Your kids are sad about their boring lunch with no personality.

It's time to think outside the brown paper bag and revolutionize their lunches with a flavor punch and a dash of variety. Variety is the spice of life, after all, right?

Just as adults seek variety in their daily meals, our kids want something more than just another PB&J. And since lunch is the second most important meal of the day, making sure they get a balanced meal from all of the food groups is a key to healthy eating.

Instead of that sandwich, how about ham and cheese pinwheels? Or a grilled chicken caesar salad? What about wraps made with lettuce or spinach tortillas? The possibilities are quite endless with no more effort than you would put forth on their normal lunch beyond your weekly shopping trip.

Pair any of those with crunchy carrots sticks and some juicy melon and suddenly your child's lunch has gone from drab to fab!

It's a simple fact that kids want cool, creative lunches. And when it comes to cool, creative lunches it's more than okay to give them what they want, particularly when you can encourage healthy eating habits while indulging their desire to stand out at the lunch table.

PackIt Coolers will keep their awesome new lunches ice cold for up to 10 hours! Surprise them with a lunch that makes them the envy of the cafeteria.

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