PackIt's innovative lunch bags for kids have coolness built right into the walls – and they're cute on the outside, too. These lunch bags for school kids were created by a clever mom frustrated by ice packs that don't chill and tend to go missing. Say "beat it" to ice packs with PackIt and make lunches cool for school with sustainable kid lunch bags that have freezable gel-lined walls to keep food and drinks chilled all day.

This is the best lunch bag for kids (and parents!) because of its worry-free, non-toxic materials and collapsible design that makes it easy to fit into your probably-crowded freezer. Freeze it overnight, open it in the morning and PackIt – your kid's lunch, snacks and beverages are surrounded by frozen gel walls, and you can tell ice packs to get lost (if your kid hasn't lost them already).