Whether you have kids of your own or you remember this for yourself, purchasing your brand new lunch box for the school year was a big deal! Each year, new designs would appear, which would leave anyone on a mission to find the “perfect” one at a complete loss.
Way back when, the lunch box used to be called a lunch pail. The latching, heavy-
duty metal pail used to keep a working man’s lunch protected from anything less powerful than a small bomb.
In 1902, the first true lunch box appeared in the shape of a picnic basket with pictures of children playing on the sides. In 1950, Aladdin Industries introduced the first children’s lunch box based on a television show called Hopalong Cassidy.
This lunch kit, also known as Hoppy, sold 600,000 units in its first year.
In 1959, vinyl lunch boxes became the new rage and in the 1960’s the first use of plastics was the lunch box handle. This later became used to create the entire box.
Today, we’ve seen lunch boxes transform into various shapes and forms. We are proud to create the first and only freezable lunch bag!